Research On The Application Of Material Semantics In Packaging Design

With the development of science and technology,a variety of new materials,new technologies emerge in an endless stream,the requirements of product packaging design are increasingly high,in addition to meet the most basic practical value,the pursuit of more products to convey a Kind of sign and aesthetic value.As the carrier of the packaging,the material plays a decisive role in the quality of packaging design.Therefore,the study of packaging materials has important significance,as the eternal topic of contemporary packaging designers.This paper mainly studies the application of material semantics in packaging design.First of all,the analysis of different packaging materials with unique properties,enable designers to better in the future design for different material properties were designed;Secondly,discusses the communication of semantic material in packaging design,including packaging material functional semantics,Texture semantics,color semantics and cultural semantics,which are analyzed for the cultural of packaging materials,has important significance;Furthermore,the analysis of packaging material's multi-sensory,mining material characteristics,strengthen the humanized design,mobilize multi-sensory experience of consumer;Finally,a variety of new materials,new technologies to promote the packaging design to a new stage,how to properly choose and use of packaging materials,how to promote the development of green environmental protection ideas will be the focus.