Research On Baic Intelligent Connected Car’s Business Development Strategy

As one of the leading large-scale automobile groups in China,BAIC Group has strong foundations of technology,talents and resources,etc.Facing the new round of intelligent transportation revolution,it has earlier begun to lay out the intelligent connected car business.Through several years of rapid development,it has made major breakthroughs in various fields.This thesis investigates the development strategy of BAIC Intelligent connected car.Based on the theory of enterprise’s strategic and analyzes their cases.It also combines with SWOT.enterprise value chain.VRIO framework and other analytical tools.From the two views of current external environment and internal organizational capabilities of the intelligent connected car,the thesis analyzes and studies the automobile business of BAIC Intelligent connected comprehensively,and then,it proposes the vehicle differentiated strategy of BAIC Intelligent connected car which relies on the enterprise’s current internal advantages and external opportunities in order to positively promote the research and development and generalize commercial operation of intelligent vehicles of BAIC’s new energy products,focusing on the layout of the application of intelligent connected car scenes in closed and semi-closed environments to fully exploit the strategic choices suited for BAIC’s long-term development.Finally,it puts forward the corresponding strategic measures according to BAIC’s actual situation,which provides support and reference for the formulation of BAIC’s future development strategy,in addition,it also brings new enlightenment to the relevant fields of the industry for continuously exploiting and innovating the intelligent connected automobile business,which can provide broad space for the development of the domestic intelligent connected automobile industry.