Research On The Intelligent Connected Business Development Strategy For China Faw Group Co.,Ltd.

At present,China’s auto industry is facing an opportunity to catch up or even lead the world’s auto industry.Since 2000,China has carried out digital reform and urbanization in an all-round way,which has provided the basic conditions for the innovation of the auto industry.At the same time,under the guidance of national policies,new energy vehicles have emerged and developed rapidly.It breaks the technical barriers of traditional automobile manufacturing,and prompts changes in the production model of the automobile industry.On this basis,the rapid development of a series of technologies such as cloud computing technology and 5G technology has promoted the innovation of the automobile industry and the upgrading of consumer experience.In this context,the intelligent connected business has become one of the important strategic directions for the development of the automobile industry.At present,the intelligent connected business of China’s automobile industry is in the early stage of commercialization.Traditional automobile manufacturing enterprises are transformed and upgraded,and new enterprises entering the automobile industry have formed a "new force in car manufacturing".The competition of automobile intelligent connected business has become increasingly fierce.This text takes the intelligent networked business of China FAW Group Co.,Ltd.as the research object,uses the theoretical knowledge of strategic management,analyzes the development status and existing problems of China FAW Group Co.,Ltd.,China FAW Group Co.,Ltd.is a large state-owned automobile manufacturing enterprise group.The intelligent networked business of China FAW Group Co.,Ltd.is divided into multiple parts,the most important of which are intelligent connected vehicles and intelligent connected ecological services.As the main product of the intelligent connected business in the automotive industry,intelligent connected vehicle products have quickly become a popular choice for consumers;China FAW Group Co.,Ltd.is also accelerating the deployment of the intelligent connected ecological industry.At the same time,in order to accelerate the entry into the era of intelligent connection,China FAW Group Co.,Ltd.proposed the technical goals of "electricity,intelligent network connection,driving experience,safety and health,and energy saving and consumption reduction".In recent years,China FAW Group Co.,Ltd.has taken intelligent connected business as an important support for strategic transformation,and achieved corporate strategic transformation by optimizing organizational structures and improving management methods.On the one hand,China FAW Group Co.,Ltd.is constantly accelerating the pace of industrialization of intelligent networked vehicles;on the other hand,China FAW Group Co.,Ltd.is also striving to build a "FAW ecosystem",aiming to gain advantages in the development of intelligent connected business.The intelligent connected business has brought both opportunities and challenges to China FAW Group Co.,Ltd.In order to improve the core competitiveness of China FAW Group Co.,Ltd.and ensure the sustainable development of China FAW Group Co.,Ltd.,the company should seek innovation and optimization in strategic development.This text analyzes the development status and existing problems of the intelligent networked business of China FAW Group Co.,Ltd.,uses PEST analysis method for macro analysis,and uses Porter’s five forces model conduct industry environment analysis,uses SWOT model to summarize the advantages and disadvantages,external opportunities and threats of the intelligent networked business of China FAW Group Co.,Ltd.According to the development characteristics and the actual operation status of the intelligent networked business of China FAW Group Co.,Ltd.,the expansion SO business strategy which is suitable for the sustainable development of the intelligent networked business of China FAW Group Co.,Ltd.was finally determined.The company should use the support of the local government and its own financial advantages to deploy the entire ecosystem of intelligent connected business;increase the strength and voice of independent research and development;integrate industrial resources to expand the company’s strength;enhance the company’s core competitiveness,so that enable the company to seize future growth opportunities while continuing to lead the industry.At the same time,in order to ensure that the selected strategy can be effectively implemented,safeguard measures are put forward from the aspects of manpower,finance,organization,technology and cultural construction.Finally,a reasonable plan for the development strategy of China FAW Group Co.,Ltd.’s intelligent connected business is obtained.