The Brand Design And Evaluations Of A Children's Smart Wearable Product Based On Customer-fit Theory

Children's smart wearable products have the potential to realize unique attributes of intelligent products such as environment perception,self-identification,information transmission and data processing.This thesis explores the branding design of children's smart wearable products based on customer-fit theory and evaluates the development of a new brand called “WOLO” using branding design practices.Compared with traditional products,modern wearable smart technology can target a much wider range of applications and uses.The brand design of “WOLO” focusses on children's smart wearable products to make valuable use of this tech.This work analyses and demonstrates that problems of single-use,product lifecycle longevity and inaccurate customer demand positioning in traditional product brands can be optimized to provide better branding for children's smart wearable products.Through novel branding techniques applied to modern technology,the capability to achieve a rapid shift from product to brand is now within reach.The author conceptualized and formed a joint collaborative multi-school project in which the design of the "WOLO" product brand was established.New elements of smart technology products and their functionality with the user create a totally new platform from which useful and tasks can be achieve.It was found that the emerging children's smart wearable product brands and traditional product brands have extensive differences in customer fit.This paper provides an in-depth evaluation and comparison of similar brands in the market,and comprehensively analyses the product systems and communication methods along with the advantages and disadvantages of the “WOLO” brand itself.In the context of data feedback through integration of customer psychology and behavior,platform interaction and personal value,the brand design analysis of products is comprehensively carried out.the emotional experience of satisfying customer psychological tendencies;the application of big data meeting customer demands;the interactive design connecting the product to customer behavior;and the technical methods of brand-building.These concepts are analyzed at four levels,providing an effective investigation for the ideal branding characteristics of “WOLO” products.Meanwhile,it is the author's hope that through the creation of the “WOLO” product brand,the underlying integration of science and technology can lead to a sustainable branding case for children's smart wearable products.