Marketing Strategy Analysis Of H Sanitary Ware Company

Sanitary products are an indispensable part of everyone’s daily life.Over the past 40 years of reform and opening up,technology has continued to advance,the economy has continued to grow,and the real estate market has also developed rapidly in recent years.The number of completed buildings and the number of building construction areas has been increasing.Many factors have driven the building materials market,including sanitary products,to usher in new life.·The bathroom brand has shown a blowout trend for a time.This article takes H sanitary ware as the research object.The company is located in Tangshan City,Hebei Province,and was founded in 1982.With the quality policy of“exquisite workmanship,optimized function,pursuit of the best,customer satisfaction",it has a very good reputation in the local area,and is also quite large in scale and has strong products.Large-scale delivery and service capabilities.It has been recognized by many landmark projects,such as the 2008 Beijing Olympics,Shanghai World Expo and the Ministry of Foreign Affairs,and has become a strategic partner of Country Garden,Wanda,CITIC and other well-known real estate developers,in April 2017 in A The main board of the stock is listed.However,in recent years,the process of economic globalization has accelerated,international sanitary ware brands have continued to invade,and the market share in the Chinese market has been gradually expanded through various strategies such as investment and mergers,and modern sanitary ceramic technology has been introduced from Europe,and foreign technology is more mature.The high-end layer is facing domestic crushing.At the same time,many domestic sanitary ware brands have sprung up,the market competition has become more and more hot,and there are anti-dumping measures in the foreign market,which restricts the expansion of the sanitary ware industry.The situation faced by H Sanitary Ware is grim.Moreover,this is not just a situation faced by H Sanitary Ware alone,but also a problem faced by many sanitary ware companies.In this context,this article attempts to apply relevant theories to practice,using SWOT and other analytical methods to analyze the advantages and disadvantages of H Sanitary Ware Co.,Ltd.,and then combine STP and other theories to explore the current marketing strategy of H Sanitary Ware Co.,Ltd.Discover the problems and find out why.Finally,after research,this paper puts forward appropriate marketing strategy recommendations for H Sanitary Ware Co.,Ltd.,which are mainly divided into the following five aspects:First,product strategy,emphasis on enhancing brand awareness,focusing on product quality and creating innovative products;second,sounding And expand sales channels;third is to cultivate Internet thinking;fourth,to develop reasonable prices and increase sales;fifth is to improve pre-sales,sales and after-sales service.The innovation of the research is that this paper applies various theories and analysis methods of marketing strategy to the marketing strategy analysis of H Sanitary Company,explains the reasons for the problems and gives suggestions.At the same time,it provides a certain reference for the formulation of marketing strategies for other companies of the same type in the sanitary industry.