Research On Online Marketing Improvement Scheme Of GF Products Of YD Automobile Sales Company

Until 2021,with the development of China’s economy,cars have become a necessity in people’s life,and every family will have at least one car.With the popularity of the Internet,e-commerce has entered people’s life,coupled with the increasingly fierce competition in the automobile market,every manufacturer wants to get a share in the huge market of automobiles.Many car makers are also carried out online marketing mode,the current car online marketing in the consumers’ mind has a certain sense,the transmission is along with the development of the era of information and in evolution,new marketing mode is coming,prompted the carmakers in their pace of entering the information age,for traditional industry manufacturers,Standing at the beginning of the Internet era,the image of the time-honored brand car has been unable to adapt to and support the development of the new information age.Breakthrough the original online marketing model,master innovative online marketing model methods,experience the actual application of online marketing in practice,online marketing innovation has been near at hand.This paper takes the online marketing of GF products of YD Automobile Sales Company as the reference,and takes the marketing and network marketing as the theoretical basis.First of all to its use of the relevant theory overview is introduced.Secondly,STP theory,4P theory and online marketing theory are used to analyze the online marketing mode of YD Automobile Sales Company,scientifically analyze the current status of online marketing,and summarize the existing problems in online marketing of GF products.Then the GF products of YD auto sales company are investigated on the market demand characteristics,and some competitors in the market that use online marketing mode to sell cars are found out,and the analysis is made according to the characteristics of the competitors.Based on the research investigation,this paper reorganized the marketing team and determined the online target for the GF product market of YD Automobile Sales Company,and formulated the corresponding online marketing plan according to the target market positioning.Design a complete set of online marketing plan suitable for YD auto sales company GF product development,covering online products,online pricing,online sales channels,online promotion methods and other aspects.Finally,this paper puts forward the guarantee for the implementation of improvement plan for the GF products of YD Automobile Sales Company,so as to ensure that the online marketing model can be effectively utilized and implemented.