| At present,the market competition has changed from product quality competition to corporate image competition,and the overall corporate image has great influence on consumer behavior.As the export of corporate image,the healthy development of sales space is directly related to the long-term survival of real estate enterprises.However,there is a serious homogenization of sales space design in the market at present,and it is disjoint with the overall image of real estate enterprises,and the heterogeneity is not obvious,so it is difficult to give play to the unique image competitive advantage of enterprises.This paper is in this environment to explore in line with the overall image of real estate enterprises sales space design method,so that the sales space and the whole image of real estate from top to bottom together,give play to the synergy effect.Firstly,this paper studies the corporate image identification system(CIS),which can best represent the overall image of real estate enterprises,and effectively links it with the interior design of sales space to analyze their characteristics.Secondly,the sales space is further introduced into the image identification system of real estate enterprises,and the relationship between the three branches of the corporate image identification system,namely,concept identification,behavior identification and visual identification,and the interior design of sales space is analyzed.Then,find out the theoretical basis of sales space interior design according to CIS theory system step by step.Finally,use case to validate the theory basis for the practical work,from function and eventually formed a kind of form conforms to the enterprise the overall image of sales space interior design method,to solve the divorces currently on the market and the enterprise image,build a complete corporate identity system,make sales space and advocated the concept of real estate enterprises,enhance the image of real estate enterprise competitive advantage. |
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