| Intangible cultural heritage is a valuable asset of human civilization and an important part of a nation’s core competitiveness.Due to its unique regional and original ecology,it is attracting many tourists to stop,and it has gradually become today.A new highlight in tourism and a point of economic growth.Huzhou has passed through the millennium,has risen and fallen in the long river of history,and has played an important role in the two major fields of ancient people wearing and painting.It is the second batch of important skills listed in the national intangible cultural heritage protection list.On the basis of collecting and compiling the regional cultural materials of Huzhou and Huzhou,the article extracts its characteristics from Huzhou regional culture to design products,enhances the cultural connotation of products,and analyzes and summarizes the cultural elements of Huzhou from the perspective of product design.Combine the regional cultural characteristics of Huzhou with the cultural and creative products based on enamel.It aims to provide ideas and reference for the development of future cultural and creative products.Designed a cultural and creative product that reflects the cultural characteristics of Huzhou and combines fashion and modernity.The first chapter of the thesis is an introduction,which mainly writes the background,purpose and significance of the research,the current status of research at home and abroad,the main contents and methods of the research,and expounds the innovation points,key points,difficulties and key issues of the research.The second chapter first introduces what is the intangible cultural heritage and Huzhou,from the experience to the status quo and innovation direction of intangible cultural heritage,and analyzes the patterns,aesthetics and craftsmanship of Huzhou.The third chapter expounds the status quo and development trend of cultural and creative product development,clarifies the development status of domestic and foreign countries,analyzes the development trend of cultural and creative industries and conducts specific analysis with typical cases.The fourth chapter expounds the design method of the cultural and creative products of Huzhou culture,and extracts the application methods of the patterns,colors,materials,processes,positioning and category design that can be applied to the products.The fifth chapter is the design practice of the cultural and creative products of the Shu culture.It combines the regional cultural characteristics of Huzhou with the creative products of the Shu culture,and hopes to provide ideas and references for the development of the future cultural and creative products.Huzhou Silk has achieved a gorgeous turn,and Huzhou’s cultural and creative products not only can better inherit the unique non-material cultural heritage of Huzhou,but also add to the image of Huzhou’s urban culture and become a distinctive image card. |
