Research On The Application Of Synaesthesia In Souvenirs Design

The topic of this graduation project is the application research of Synaesthesia in souvenirs design – with Chaoshan as an example.Using synaesthesia for product design can enhance the product’s experience and enhance the user experience when using the product.The application of synaesthesia in the design of souvenirs is to understand the relationship between the senses and the senses by understanding the user’s cognition,and then to establish the connection between the senses,causing the users to associate and generate emotional resonance.In combination with the current lack of design of souvenirs,we use the synaesthetic design as a design method to design souvenirs.The first part of the demand report: research and analysis of the status quo of tourism souvenirs,product market research,market demand research and souvenirs,this chapter through the field visits,literature research,network data collection,etc.The status quo and the overall status of the souvenirs are analyzed,and it is concluded that the souvenirs in the Chaoshan have the same drawbacks as the overall environment.In the survey of market demand,the author has collected data on the development of tourism,analyzed the consumption power,consumer institutions and consumption trends of tourists,and provided directions for the latter design.According to the results of the above survey and analysis,the future trends of souvenirs are predicted,and an important basis for the introduction of synaesthesia is provided and a realistic basis for the subsequent design is established.The second part of the literature report: the literature research from the design elements of tourism souvenirs,the general overview of synaesthesia,synaesthesia and product design for detailed research and analysis.It is understood that when designing a synaesthetic effect in a product,it must be based on the user’s perception.Only when the user has the cognition can the association be triggered and the synaesthesia be generated.Through further investigation,it is found that the sensory transfer condition between the senses and the senses is related,and establishing the correlation between the senses is a condition for synaesthesia.The results of this survey provide a theoretical basis for subsequent design practices and provide practical experience for the next design.The third part of the design report: through the pre-tidal area tourism resource adjustment,the tide tourists survey and the summary of the theoretical literature research to draw the relevant market basis and design basis,through the analysis of the specific design process of the synaesthesia in the product design and conduct Specific practice.In the early stage of practice,the author selected Chaoshan tea as the design object through the screening of tourism resources in Chaoshan,and then conducted research on the target users through interviews.Through combing the results,the theme of the design was “take home tea”.In the in-depth stage of design,the author first deconstructed Chaoshan tea and used questionnaires to study the user’s perception level of various elements of Chaoshan tea.According to the results,three elements were used as design basis.Finally,through the use of methods,raw material processing and other aspects of the finalization,two sets of more complete programs,and combed the process of synaesthesia.This graduation project is based on the development of souvenirs in the Chaoshan.It introduces the method of synaesthetic design,comprehensive analysis from the aspects of design concepts and methods,user needs,and regional features.Integrating information as a design element,the focus is on synaesthesia.Construction in souvenirs and the establishment of related features.