Study On Purchase Cost Control Of Auto Parts In Donfeng Nissan

How to improve the cost competitiveness of enterprises and solve the purchase cost control problem faced by automobile manufacturers has always been an important direction for us to think and study.In recent years,the development capability of domestic local brands has developed rapidly,and it has seized a large market share of joint ventures brands.The products of premium brands continue to explore,and the product competitiveness of local brands continues to rise.As a member of the joint venture brands,Dongfeng Nissan is also facing such a huge impact.The topic of cost competitiveness needs to be discussed in depth.The purchase cost control of Dongfeng Nissan auto parts needs further analysis,innovate system,and establish a perfect management system of purchase cost control.This article makes an in-depth analysis based on the current situation of Dongfeng Nissan auto parts purchase cost control.The cost control of purchase parts for Dongfeng Nissan models runs through the life cycle of each model,including cost control during the development phase of the new vehicle and cost control during the production phase.On this basis,this article analyzes the problem of Dongfeng Nissan's purchase cost control and conducts an in-depth analysis of the causes of the problem.In terms of breadth,the purchase cost control of the new car development phase is insufficient,and the purchase cost control of the production car is not perfect;in terms of depth,the localization management is disordered,and the lack of deep parts benchmark of the industry is marked as an urgent problem to be solved.Based on the analysis of the cause of the problem,this article proposes the countermeasure design of purchase cost control of Dongfeng Nissan auto parts and carries out verification.Regarding vehicle development viewpoint,according to the vehicle development schedule,establishes a purchase cost control mechanism for the new vehicle development phase and improves the systemized production vehicle purchase cost control method;regarding parts viewpoint,in-depth analysis of parts,improved localization management and refined management mechanism for purchase parts costs.And through the actual verification,the effectiveness of the system design is clarified.Finally,the implementation guarantee content of Dongfeng Nissan's purchase cost control plan was clarified.It contains four aspects: basic principles,organizational security,and electronic unified management system construction and employee cost control awareness improvement.This article clarifies the purchase cost control mechanism from the perspective of the vehicle development viewpoint and the parts analysis viewpoint,and establishes the vehicle life cycle puechase cost control system.In order to achieve the profit goal of Dongfeng Nissan,it has contributed theoretical basis and implementation plan,and it also has positive reference significance for many automobile manufacturing enterprises' parts purchase cost control.