Research On The Design Of Cultural And Creative Products In The Classic Of Mountains And Seas

Based on the background of global economic integration,cultural and creative industry has become an important force of national comprehensive competitiveness.International competition has become based on cultural soft power and creativity concept.Since the 21 st century,the cultural and creative industry has become one of the industries that strongly supported by the Chinese government,and it will also become an important driving force in economic development.As a large country with a profound history,China has rich cultural resources.Hence,it is important to promote traditional Chinese culture through design and creative industry.Through investigation and analysis of relevant literature materials,it is found that,currently,in our country,there is a lack of design that combining ancient literature books with cultural and creative products in the culture and creativity industry.The purpose of this thesis is to promote traditional Chinese culture by bringing people closer to The Classic of Mountains and Seas through the design of cultural and creative products.The Classic of Mountains and Seas has a long history.It has been written in many versions since ancient times.It is usually presented as a combination of text and images.Due to the lack of interest,it is difficult for people to have an in-depth understanding of the traditional culture contained in it.This study classifies and selects the cultural elements in the book by reading The Classic of Mountains and Seas and collecting relevant books and online materials as well.On this basis,this thesis used practical and academic research to conduct the existing culture and creative products and analysed excellent case studies all around the world.The advantages of modelling and design methods were combined to guide the design and application of cultural elements in The Classic of Mountains and Seas in cultural and creative products by combining doctrine and practice.