Study On The Optimization Strategy Of Urban Bus Station Planning And Design Under The Visual Emotion

With the steady development of China's national economy,the quantity of urban motor vehicles is increasing constantly,and the traffic congestion is becoming more and more serious,which leads to a series of problems such as rising traffic energy consumption,serious pollution and frequent accidents.In the face of increasing pressures such as population growth,energy stress and environmental pollution,it is urgent to give priority to public transportation.But the bus station is an important place for people to travel daily,whether its function is complete,whether it has the visual emotion element should be paid attention to.At present,there are many researches on the planning and design of bus stations at home and abroad,but mostly from the angle of function,humanization,regional culture and so on,few from the perspective of visual emotion.The visual emotion factor has been neglected for a long time,resulting in a great threat to the residents' travel quality.Therefore,it is urgent to strengthen the visual affective factors in the optimization and application of the planning and design of public transport stations.Based on the research object of bus station and through combing the theory of visual emotion and bus station,combining the domestic and foreign practice results,we find the core factors that affect the visual emotion are color,text,form,scale and proportion,then we get the orientation and characteristics of the visual emotion in the planning and design of the bus station.A questionnaire survey was conducted on the characteristics and psychological needs of residents in Fuzhou,Jiangxi Jinxi County,China.It is concluded that there are some problems in the planning and design of Jinxi County Public Transport Stations,such as station spacing,location selection,unreasonable selection,insufficient expression of visual emotion and poor harmony of design.Based on the theory of the planning and design of the city bus station,this paper analyzes the present situation of Jinxi County bus station planning and design by means of comparison,case analysis and inductive summary.Based on the design principle of visual emotion,this paper puts forward some strategies,such as the optimization of the distance between Jinxi County bus stations,the optimization of location selection,the optimization of supporting facilities,the optimization of operation mode and the optimization of propaganda area.The aim is to provide a theoretical basis for the optimization design of the bus platform in China.