Symbol·Image·Emotion

Hair space is an indispensable part of modern life. People spend more and more time, energy and money in going to hair space, hoping to raise their own aesthetic grade, so that they can keep up with the times. How to allow customers to identify, recognize, choose and pursue faithfully of themselves on the first time becomes a question that many hair space rack their brains to consider. By visiting hair space, I learned that the visual image of the hair space was the first element which influenced customers to choose besides the exquisite workmanship, excellent facilities and attentive services. Because the visual image of hair space was formed by visual elements, so that the applied research of visual elements was essential.This article studied the visual elements of hair space from visual subjects and objects. On visual subjects, the customer's experience of visual perception was explained from the customer's physical and psychological point. On visual objects, firstly, the visual elements were defined as the general meaning of symbol ,whose characteristics and communication models in society were studied; Secondly, the paper analyzed the types, characteristics and applicational examples of visual elements in the hair space; Thirdly, the application of the principles and practices of visual elements were explored in order to create a physical and psychological visual image to meet the customer's requirements; Finally, the paper analyzed hair space's visual image and brand image consisted of the visual elements to explain customer's emotional dependence on brand image and showed the strengths and core competence of brand image. The study above involved physiology, cognitive psychology, environmental psychology, semiotics, communication, design, behavioral sciences and related disciplines.Finally, the author used exemplification and theory with practical methods to analyze, compare and summarize the excellent case based on relevant literature and field research. The results showed that hair space could create personalized and meaningful visual image through the effective application of visual elements. We sinserely hope to offer practical guidance to the present common phenomenon of the design of blind imitation, blindly follow suit, lack of individuality and identifiability.