Research On Strategic Transformation Of X Company Under The Trend Of New Energy

With the development and progress of human society,the conventional non-renewable energy resources have been exhausted,which brings us a better life as well as the pollution of our environment.Thus,serious increase of the energy crisis and environmental pollution problem enables the new energy to become one of the necessary material resources for the future development.In today's society,the traditional fuel vehicles in the automotive industry brings us not only the convenience of science and technology,and even caused many social problems such as depletion of oil resources and exhaust emission pollution to the environment,etc.With the continuous development of auto industry,these two big problems have more and more seriously restricted the development of our economy and health.Thus,the loss of global oil reserves and the destruction of the ecological environment resulting from that is a big challenge in front of us.It is urgent to carry out the transformation reform in auto industry,a major field in difficulty in this problem.On the other hand,as German industry 4.0 has been put forward,manufacturing industry will become an important part of information industry in the future,and the auto industry as a typical representative of Germany advanced industrial technology especially manufacturing has become a practical forefront of the national strategy industrial 4.0.Under this background,the automobile industry is experiencing a technological and industrial transformation,and the use of new energy resources and the development of new materials will guide the progress of this transformation.Therefore,how to produce more new vehicles with energy conservation and environmental protection has become a problem that must be solved in the future automotive industry development.Thus,all the countries all over the world raise new energy vehicles development up to a new height of national strategy,and new energy vehicles will be vividly portrayed.Based on the analysis of the development and status of global auto industry under the trend of new energy,this paper expounds the background and significance of enterprise strategic transformation in X company,that is to develop of new energy vehicles.Referring to the related literature theory at home and abroad,combing with the actual development and operating situation of X company,through the SWOT analysis method to analyze the advantages,disadvantages and problems,opportunities and challenges as well as the potential threats existing in the development of X company,through five force models to analyze the enterprise competition strategy and customer competition environment,the author wants to provide some reasonable,effective and feasible suggestions and countermeasures for X company under the background of new energy automobile enterprise strategic transformation,solve the problem of business decline,management confusion and survival crisis,thus in order to provide constructive and strategic suggestions and countermeasures for production operation and business management of new energy automobile enterprise.