| China’s manufacturing industry is moving towards the direction of informationization,high-end,internationalization and sustainability.Among them,the automotive industry as a high-end manufacturing industry is also staging a revolution in the history of the automobile industry.China’s automobile production and sales are numerically Looking at the gratifying situation,the annual sales of 29 million vehicles in 2017 will account for onethird of the global market,of which 800,000 are new energy vehicles,accounting for one-half of the global new energy vehicles.BYD,BAIC,Geely and SAIC won the world’s top 10 new-energy automobile manufacturers are among the top 10 in terms of production and sales volume,ranking first,third,eighth and tenth respectively.The technology upgrade of China’s automobile industry by means of new energy and smart interconnection driving is already overtaking.As a part of the supply chain in the automobile industry,Lianke Auto Parts Co.,Ltd.needs to review the situation,relocate and make strategic changes in the process of global and China’s automobile industry transformation and upgrading in order to avoid being eradicated by the industry.In order to solve the problems,it is necessary to find out the problems and need to make an analysis and reflection on the status quo of Lianke by means of theoretical tools,and make an analysis and research on the company’s industrial position,products,markets and R & D direction systematically.Unocal on the market and industry trends to judge lag,too focused on what conditions they have to create what products and services,while ignoring the market needs now and in the future,so the strategy of the enterprise,especially the product strategy Started late,belong to follow the type of enterprise rather than leading enterprises;Lianke Currently at the turning point in the industry restructuring,in this situation,the company will have to develop in depth or horizontal development is a need to be determined as soon as possible A difficult problem to develop in depth is that it is easy for enterprises to reach a consensus.However,it is an anxiety point if the new technologies and the new market segments of the automotive industry will not be eliminated by the industry.Through the analysis of SWOT,Lianke will continue to cultivate the automotive industry,focus on product development in line with the development direction of the industry,strengthen the management of the supply chain,improve the financial status,increase the turnover and utilization efficiency of corporate funds,and adjust the remuneration and benefits system of the Company So that it can efficiently recruit and train talents.It can leverage its existing market,sales and product advantages to build up barriers against the threats posed by existing and potential competitors.With the help of the Boston matrix method,the division should continue to invest more in the mosaic products.As a problem product,the fastener needs to upgrade its technology,expand its production scale and reduce costs to gain more market shares.As Taurus products at this stage,we need to promote and acquire orders and profits in a short period of time while developing next-generation products based on the application of new materials.Precision injection of thin-dog products will no longer continue to invest resources in existing customers and projects After the end is no longer a similar product.Through the five models,we know that Lianke is in a weak position in the supply chain with weak bargaining power on both the client and the supplier side and can not be changed in the short term because of industry characteristics and technical constraints.However,competitors or potential competition opponents,as well as potential alternatives have barriers.Through the analysis of PEST,the company should pay attention to the changes of employees and strengthen the cultural construction of the company.Only by considering the goals of the company and employees’ interests can we formulate a strategy suitable for the development of the company.The company should actively participate in the technological change of the opportunities,along the industrial direction of the rational use of the industry’s universal benefits policy,do a good job of their own product development and marketing,product quality and brand help to the development of customers go;pay attention to the country’s political and economic development strategy,According to the country’s baton promptly adjust the company’s business objectives and strategies.With the above theoretical tools,combined with the actual situation of Lianke to do the analysis,to find the crux of the Lianke company and the corresponding solutions to adjust and establish the vision,mission and values of the enterprise,and then develop the business model of Lianke.In the implementation of the strategy,all aspects of finance,technology,personnel and marketing are required.In the process of implementation,in addition to the protection of all resources,it also needs to be reviewed at each stage of the journey whether the achievement of the stage reached the expected purpose,whether the deviation occurred,analysed and corrected the deviation,and constantly perfected and actively implemented the company’s overall strategy.The research of these theories will be flexibly used in the actual operation of Lianke,and will be adjusted in the actual operation according to local conditions,and will not be rigidly copied. |
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