Research On Bit Marketing Strategy Of HD Energy Exploration And Development Co.LTD

In recent years,the vigorous development of China's equipment manufacturing industry,the great energy companies reached a bit faster development.In the competitive situation of both the opportunities and risks,great energy drill products must identify the location,a clear marketing strategy.With the fierce competition in the market,"wine is not afraid of deep alley" era has gone forever,how to ensure the quality of the products has been recognized by the market,has become one of the great energy companies need to consider the problem of bit.Therefore,to develop a reasonable marketing strategy,target market positioning,establish accurate brand advantage,gain market recognition through the combination of marketing strategies,has become a key energy company HD bit firm market.Especially with the rise and development of drilling industry in our country,in the national economic policy under the guidance of the drilling tool market has made great progress,but compared to other foreign markets,drilling market in China is still too thin,so as to better develop the domestic market,based on the domestic market,further development and this requires our drill market needs to support the development of a certain brand drill.This paper will take the Limited by Share Ltd drill exploration and development Changchun HD energy marketing strategy as the theme,from the following several aspects of research:The first part is the introduction,which mainly introduces the background and significance of the topic,and explains the main content and research methods.The second part is the main part.First,we state the positioning theory and 4P marketing theory.Secondly,through the analysis of the great energy marketing environment,this paper expounds the present situation of the great energy drill company development,marketing organization and personnel,marketing channels,brand building and marketing bit,according to marketing situation analysis the reasons of lack of brand building,product mix unreasonable and marketing channels for a single market,lack of competitive intelligence system,to provide support for the formulation and marketing strategy innovation;again,for the HD bit energy marketing environment of the company,in the positioning theory and 4P marketing theory,put forward the great energy drill company brand construction strategy and reasonable product structure,product strategy and price promotion strategy and marketing channel strategy;finally,a series of concrete can be determined the reality of strategy,and ensure the implementation strategies,namely,strengthening the organization,information system,strengthen the marketing team The construction of corporate culture and other four aspects of the proposed operational strategy.The third part is the conclusion,which summarizes the main content of this paper and the possible problems.