A Research On Marketing Strategy Of New Energy Vehicle Products Of B Automobile Company

In recent years,with the adjustment and optimization of China’s energy and environmental protection policies,new energy vehicles have become a new direction for the development of the automotive industry.The new energy market is a new industry,and the new energy market demand is currently in the exploration period,coupled with the fact that the new energy vehicle application environment has significant differences from traditional fuel vehicles,these factors have created a lot of uncertainty for the marketing strategy of new energy vehicles.Therefore,the research object of this paper is selected as car company B.Firstly,the current marketing situation of new energy vehicles of car company B is analyzed in detail,based on which the marketing strategy of new energy vehicles of car company B is discussed.The paper also discusses the phenomena found in its product strategy,and analyzes the motivation of consumers’ demand for new energy vehicles,especially pure electric vehicles,and designs a questionnaire using the results of the analysis of consumers’ price perceptions and motivation for new energy vehicles,in order to help Car Company B make reference to its future marketing strategy and improve the competitiveness and market share of its new products in the market.The questionnaires were designed to help B to make reference to the future marketing strategy,to improve the competitiveness and market share of the company’s new products in the market,and to provide supporting evidence for its product power upward,in order to promote the development of this vehicle company in the new energy vehicle industry.The whole research work takes Car company B as the entry point,firstly,the current marketing situation of new energy vehicles of Car company B is analyzed in detail,on this basis,the problems related to the product portfolio and marketing strategy of new energy vehicles of Car company B are discussed,and the problems in its product strategy are discussed in a targeted manner,and then some marketing,product portfolio and pricing strategies for new energy vehicles of Car company B are provided.After that,some reference suggestions are provided for the marketing,product mix and pricing strategy of the new new energy vehicles of Car company B.In addition,based on the basic principles of product marketing in the automotive industry,the uncertainty structure of new energy vehicles is analyzed in depth,especially the marketing principle of integrating internal and external factors is analyzed in depth from the economic level,and the relevant strategy formulation and related marketing guarantee strategy are given,which has certain general scientific reference value and has certain theoretical and practical guidance for exploring the new energy industry and the overall breakthrough of independent automobile brands.Theoretical and practical guidance.