Study On Marketing Cloud Platform Construction Plan Of JC

In the initial stage of the Internet,consumers can obtain automobile information on the website.However,the behavior of car purchasing is rational.Simple information is not enough to facilitate the purchase.High reading quantity could not bring high transformation.With the emergence of e-commerce platforms,consumers begin to choose and buy cars through friends,public praise and automobile e-commerce platforms.This greatly improves the transformation of sales.However,consumers are also faced with many problems such as immature models and immature services.With the passage of time,the Internet has been fully developed.From the traditional Internet era,it has rapidly entered the e-commerce + Internet era.In the era of the e-commerce plus Internet era,the dual marketing mode become to mode of automobile media and automobile e-commerce represented.For example,UXIN break the mess of automobile e-commerce with high exposure and high conversion rate.It creates a new one-stop integrated marketing mode of full-life cycle automobiles.So,how do traditional car companies do a good transformation in the face of the transformation of sales model brought by the development of the Internet? How to develop new online marketing methods by embrace big data? How to use the Internet dividend period to build their own e-commerce platform?This paper outlines the basic theoretical knowledge of network marketing,digital marketing,information system management,project management.It introduces the basic functions of the marketing cloud platform.After the basis of theoretical research,it takes JC company for example.Through the induction summary,it discovers that JC company faces some problem such as marketing channel current situation is grim,online channels are in urgent need of reinforcement,online network marketing is ineffective.Then it combines with the situation,the crisis and opportunity the company facing,analysis and puts forward the JC company marketing the necessity of cloud platform.It combines with the actual,according to Internet design requirements and the framework of information system management theory,quickly narrow the gap between the marketing function is determined,in six months,cloud platform framework development and set up complete marketing.The excellent experience and functions of marketing cloud platform of other automobile enterprises in the industry should be added into the overall design goal of JC company's platform.The framework of JC company's marketing cloud platform was designed and developed includes three stages: creating a new era,building a new pattern and realizing a new future.It covers five basic modules: VR car viewing,test drive,dealer management,order management and customer service management.Finally,through the promotion of marketing concept,marketing organization adjustment,marketing system formulation,marketing personnel training,marketing funds matching to ensure the implementation of the marketing cloud platform construction framework program,and in accordance with the project management model,quickly promote the achievement of project objectives.The design and development of the marketing cloud platform has guiding significance for JC's transformation and has a great significance for promoting sales.