Research On The Interactive Idea Of Chinese Characters In Commodity Packaging Design

With the continuous development of the network information age,consumers'consumption concept of goods gradually turns from material consumption to spiritual consumption.When material demand is satisfied,consumers' demand for spirit becomes more and more hierarchical,which puts forward higher requirements for the packaging of goods.Not only to meet the protection and introduction of the basic functions of goods,but also to meet the consumer's experience of commodity packaging and emotional needs.Text in commodity packaging design is not only the carrier of commodity packaging,is the bridge of communication between commodity and consumer information,introduce the concept of interactive text in commodity packaging,the purpose is to make text by consumers with commodity packaging as carrier"interaction",meet the needs of consumers,is the consumer purchasing power,thereby increasing commodity sales,enhance the brand awareness.This article is based on text in commodity packaging design concept of interactive application analysis for the study of the main line,first of all,from the text in commodity packaging design with the fit of interactive concept,in view of the concept of interactive features and text in commodity packaging design overview of the study,found that the concept of interactive interactive features can refer to the commodity packaging design in the text in the enlightenment,the interactive concept introduced in commodity packaging design paper expounds the meaning of the text analysis;Secondly through the example analysis of the interactive concept embodies in the commodity packaging design text on the content of the text and font,consumers through multiple pathways and the emotion experience two channels to interact with the text in the commodity packaging,according to the concept of interactive design principle and the design principle of the text in commodity packaging integration analysis,the text interactive concept in the design of commodity packaging is obtained according to meet the demand of interactivity and consumer psychology,emphasize product attributes,and satisfy the identifiable and legibility six design principles,And through the font design principle and the interactive principle contrast summarizes the interactive concept product packaging text font design principle.It is found that the application of interactive concept in the design of commodity packaging has two characteristics of enhancing the value of commodities and brand recognition and promoting the interaction between consumers and commodity packaging.In addition,the interactive application of Chinese characters in commodity packaging design is deeply analyzed for consumers,commodities and designers,which lays a complete theoretical foundation for future application.Finally,based on the trend of the development of commodity packaging design to under,with interactive concept words in commodity packaging design application as the breakthrough point,the advantages of forecasting the introduction of the concept of interactive in the future development of commodity packaging design provides actively promote role,and commodity packaging design in the text to introduce new technology to speed up the development of packaging design.