Concept Of Interactive Applications In Packaging Design

The advent of the information age,interactive concept penetration to all areas of design,many interactive philosophy of cross discipline arises at the historic moment,packaging has been designed to provide new inspiration for the idea become packaging design direction for the new era.This topic to chocolates for Valentine’s Day gift packaging for creative design object,through to the domestic and foreign design present situation are analyzed.It is found that due to the chocolate industry started relatively late,and the application of interactive concept is packaging design in the emerging field of,resulting in domestic chocolate gift packaging in interactive concept development lagged behind the foreign.In view of the existing problems,mainly from the following three aspects launches creative design: one is in the visual image design to break the routine,chocolate gift packaging break the usual pattern,in the communication of visual information form emotional interaction with consumers;the second is from the packaging structure of searching for the interaction between the user and the packaging combination,make every effort to bring different emotional associations or experience to the user;three is to choose appropriate texture of packaging materials andintelligent technology,not only to enhance quality gift packaging,can also be consumers into a kind of atmosphere,enhance the emotional interaction.Interactive Valentine’s Day gift packaging design with the purpose of "people-oriented" design concept design,efforts to increase gift of interest,the function and interaction of,so as to promote product sales,enhance brand image and increase the interaction between lovers,enhance the feelings between lovers.Therefore,the research and practice of this subject has a very strong practical significance,which will be the main direction of the future gift packaging design.