Study On The Moderate Design Of Commodity Packaging

With the rapid development of society and the continuous improvement of people's living standards,Commodity Packaging has become an indispensable part of people's lives.Many companies make a big splash on packaging in order to increase sales and get bigger profits.Commodity market has appeared a lot of "Disturbance" packaging design,not only caused the damage of consumer interests but also induces the emergence of many bad consumption ideas.Due to the unreasonable packaging design caused a large number of packaging waste and waste of resources seriously endanger the environment in which people depend for their survival.Packaging design has the epochal nature,each period for its "Disturbance" and "Moderate" understanding are different.In view of the current packaging design form,this paper first studies the existing relevant literature,tries to define the "Moderate" design applicable to the current packaging,and through the network and offline data collection,explores the factors that cause the "Disturbance" packaging design and puts forward the solution,and then studies and summarizes the theory of related disciplines.Finally,combining with the above research,this paper makes a comparative analysis of the packaging design cases of excellent and "Disturbance" in the market from the angle of packaging structure,function,material and technology,and visual design,and tries to put forward the method of "Moderate" packaging design suitable for the present."Moderate" commodity packaging design,not only can better serve consumers to enhance their aesthetic.It can also greatly reduce the pollution to the environment.And promote the sale of goods to consumers to present a better corporate image.Based on the preliminary results of this paper,the packaging design must have certain aesthetics on the basis of satisfying its basic function of protecting goods.But not for the sake of aesthetics and the use of excessive materials and complex modeling structure design,because of the environmental factors and make the design more humane,but also not in order to attract the attention of consumers and the visual design of the too personality and ignore the characteristics of the product and brand positioning,only suitable is the best.It is hoped that this research can be of some reference value to enterprises and designers in the future packaging design.