Research On The Design Of Cultural And Creative Products Of Liaoning Provincial Museum Based On "Meng Culture"

In recent years,with the increase in social pressure,people have begun to seek a relaxed and pleasant lifestyle,and the emergence of "Meng Culture" has become widely popular.The public has also raised an increasing demand for "Meng" products.The rise of "Meng" products not only provides people with a new way of spiritual experience,but also drives the development of related industries.Since the adoption of "Meng" cultural and creative products by the Palace Museum has successfully broken the circle and gained widespread acclaim,more and more museums have embarked on the path of exploring "Meng" cultural and creative products.Therefore,how to optimize the design process of "Meng" cultural and creative products in Liaoning Provincial Museum,improve the design level,inject new vitality,and effectively disseminate the cultural connotation of Liaoning Provincial Museum has become the focus of this article.The research begins with theoretical research and stylistic analysis of "Meng Culture",summarizing the motivations and four stylistic characteristics of its popularity,and exploring the changes in the aesthetic psychology of the public.First of all,the research takes the "Meng" cultural and creative products of museums as the starting point,and combs and analyzes the existing research results at home and abroad,with the purpose of analyzing the problems existing in cultural and creative products of museums in Liaoning Province.Secondly,using in-depth interviews to explore the feasibility of applying the "Meng" style to the design of cultural and creative products in Liaoning Provincial Museum from the perspective of user needs.By designing a questionnaire and extracting and measuring samples,we can comprehensively grasp user perceived preferences and demand information for cultural and creative products from museums in Liaoning Province,and obtain user perceived preferences for the shape,material,color,and other aspects of the "Meng" cultural and creative products from museums in Liaoning Province;At the same time,through data analysis,the audience’s needs are transformed into design principles and methods,thereby obtaining a prototype of the Liaoning Provincial Museum’s "Cute Series" cultural and creative product design,and proposing design strategies.Finally,based on the above research and design strategies,the Liaoning Provincial Museum’s collection of "Hairpin Blossom Maiden Painting" is used as a practical verification object,and the "Cute Culture" and "Hairpin Blossom Maiden Painting" are organically integrated to create the "Cute Series" IP of "Hairpin Blossom Maiden Painting",Create interesting,eye-catching,and highly identifiable "Meng" cultural and creative products,verify the feasibility of cultural and creative product design for Liaoning Provincial Museum from the perspective of "Meng Culture",and inject new vitality into the cultural and creative products of Liaoning Provincial Museum.During the research process,the scope and development status of related concepts of "Meng Culture" and cultural and creative products in museums were explored,and the effective role of "Meng Culture" in the design of cultural and creative products in museums in Liaoning Province was verified.Specific and feasible design methods and principles were proposed for the design of "Meng Series" cultural and creative products in museums in Liaoning Province,and procedural optimization suggestions were proposed for improving the design of "Meng Series" cultural and creative products in museums in Liaoning Province.