Meishan Nuo Mask Can Display Standardized Packaging Structure Design

Under the background of the vigorous development of cultural and creative industries,the performance mask of Meishan Nuo opera,which has been listed as the world intangible cultural heritage,has become a highly favored cultural tourism product because of its rich cultural implication.Meishan Nuo mask,because of its various styles,shapes and sizes,and colorful patterns,is difficult to show the unique charm of the mask itself in the packaging.Especially in the packaging structure,either the packaging is too cumbersome to cause unnecessary waste,or there are as many masks as there are,so it is difficult to achieve effective packaging standardization.In view of this,the research is divided into three levels.First of all,consult the relevant literature,and through interviews with local professional mask manufacturers,sales personnel and researchers to communicate,to analyze the feasibility of Meishan Nuo mask display and packaging standardization.Secondly,according to the display mode of mask packaging,the selection of materials,the structure and decoration of packaging,we plan and create ideas to determine the focus,method and technology of design and creation.Third,on the operational level,first,strengthen the brand awareness of Meishan Nuo mask;second,follow the methods of reducingdesign,buffering design,standardized design and demonstrable design in the packaging structure.Thirdly,emotional design method is adopted in decoration to highlight Meishan cultural factors and visual symbols.The above research can provide reference for the packaging design of similar tourism cultural products,promote the development of tourism in Meishan cultural circle,and promote the production and marketing of Meishan Nuo mask,a characteristic cultural product.