Research On The Development Of Terminal Display System For Cigarette Retail

The color and terminal display effect of cigarette packaging have an important impact on the consumer's desire to consume, and determine the psychological expectations of consumers.This paper uses the method of market survey to analyze and study the color preference of consumers, and constructs the strategy library of the cigarette color matching, therefore designs a new type of Interactive cigarette retail terminal. The main contents and innovations are as follows:(1) Cigarette consumer psychology color preferences were studied by the questionnaire survey and statistical methods, analyzed the influence of cigarette packaging color on consumer purchase behavior, obtained the relationship between color preference for cigarettes and cigarette consumers;(2) According to the research results, it proposed the design method based on Taguchi analysis package of smoke for the goal of the main factors affecting consumer behavior show.By this method with the result of the investigation, the relationship between the weight of each element in the smoke in package design and the consumer preferences of different design schemes was obtained;(3) To build a multimedia presentation strategy library. The multimedia display was introduced into the cigarette retail terminal and determined the best display project .The display of cigarette retail terminal integrated into the multimedia technology and achieved the interaction of state cigarette packets and consumer exhibition shows;(4) To develop the cigarette retail terminal display system. It introduced the multimedia technology and light dynamic image, realized the interaction of cigarette packet and background, the color of the light, improved the degree of automation of the cigarette retail terminal. The research provided an important theoretical support and method for the design and display of the existing cigarette packages.