Application Research Of Gamification Design In Internet Public Welfare Products

The development of the Internet has made the public welfare activities more personal and transparent,providing possibilities and tools for everyone.The participation of volunteers is an important guarantee for the successful operation of public welfare activities.In the specific implementation process,how to attract more volunteers to participate in public welfare undertakings has become a deeper issue that companies and public welfare organizations must consider.Firstly,this paper studies the existing theoretical basis and application value of game design,summarizes the core elements of game design and motivation of participation through literature research,which lays a theoretical foundation for the follow-up research;then,from two aspects of market supply and user demand,this paper studies the development of game public welfare in the Internet era.This paper combs the current situation,summarizes the advantages and disadvantages of different public welfare operation modes,and digs out the real needs of users in the process of public welfare game through questionnaires and field interviews,which provides factual basis for the subsequent design methods.Finally,according to the practical application scenarios and tours of game in public welfare projects.The mechanism model of game design applied in Internet public welfare products is constructed,and detailed design strategies are put forward.According to the design model and design strategies,the design practice is completed.This paper aims to study the application strategy of gamification design in Internet public welfare products,offer reference for Internet companies public welfare projects,provide new development ideas for Internet public welfare,attract more volunteers to participate in social welfare undertakings,promote the development of harmonious society,and build a better future.