Design And Research Of Applying Gamification Design In Tourism Experience Projects

The game is accompanied by the presence of human history, and it brings astrong positive effect. At the same time, the concept of gamification into the eyes ofthe world, and also the industry began to find that the game plays an unparalleledpositive role in the experience economy era. In recent years, Gamification Design putgame thinking and mechanisms applying to other areas to guide the user to interactwith and affect the user psychological tendency when they use the product. Theunique mechanism brings different satisfaction, prompting users to carry out otheractivities better in other areas. This article aims to discuss the game design method inthe tourist experience, and to study how to design a suitable gaming experience toimprove tourists’ immersive and fun, so as to further promote the healthy developmentof the tourism industry.Quality tourism experience is an important factor of the successf ul operation oftravel services. In terms of tourism services, after ensure the basic needs of function,providing a strong sense of participation. That is not only to give users an spiritualsatisfaction, but also to ensure the smooth progress of the product for a long time. Itried to introduce "game design" factor into in the tourist experience. The use of rules,incentives, real-time feedback mechanism into full play the game of positiveincentives. It also improve the products and the interaction between users and userviscosity.After establishes the integration of the game and tourism experience, we did thedesign process. In the early stages of the game design through research relatedtheories, as well as competing analysis of existing products on the market, combinedwith a wide range of users research and analysis, proposed game design in the tourismexperience design strategy. In middle stage, through a detailed analysis of productservices and operational processes, integrated user research information then planningthe product architecture and user path; Finally, from the visual presentation style andinterface effects start to finish the game design in the tourism experience on designapplications.This essay explore new personalized travel service mode, which combined thegame design and travel experience. This kind of game service design showing afeedback mechanism, entertainment, fun, interactive participation and other featuresto better meet users personalized needs that involved in tourism activities, bringingusers a new experience feelings. For the ongoing development of the tourism industry, it not only brings vitality but also has a certain reference value.