| With the rapid development of Internet technology,e-commerce had become the mainstream consumption channel.Furniture and building material industry,such as sanitary industry,has gradually entered the market of e-commerce.Traditional sanitary companies usually apply the MTO mode(Make To Order)to sell.While these companies lay out online channel,online demand is more sensitive to delivery time than before.The uncertainty of demand increased the difficulty of replenishment strategy formulation for these companies.Their traditional supply mode cannot adapt to changes in demand,which resulted in the problems such as delayed delivery and sluggish inventory.To solve this problem,this thesis based on the delivery period discount strategy,and constructs the optimal order model with the order quantity and discount quota as the decision variables,analyzes the case with the company A.For the problem of uncoordinated supply and demand,adopting the replenishment strategy based on lead-time discount strategy,get these conclusions upon:(1)The delivery period discount can effectively reduce the inventory level while improving the supplier’s^profit.(2)The replenishment strategy based on the delivery time discount can effectively improve the demand response while reducing the inventory quantity,improve the coordination of supply and demand.(3)The degree of improvement in supply and demand coordination is related to the customer’s acceptance of delayed delivery.The optimization is more effective as the customer’s acceptance of delayed delivery increase.(4)When the customer’s acceptance of the delay is low,the ordering cost has a greater impact on the service level.(5)When the customer’s acceptance of the delay is high,the additional order cost has a greater impact on the order quantity.In general,this thsis got the conclusion that applying lead-time discount to delay part of demand can reduce the negative impact of demand uncertainty. |
