Study On Technology Innovation Mechanism For XX Motor Company

The economy of China has leapt forward since we followed the policy of reform and opening-up,and achievements have been fulfilled over various fields,the living standards of people have also been greatly improved,then automobiles have entered the average families.The increasing demands of automobiles stimulated the great growth of the market;China became the world's largest automaker and automobile market.The blossom in automobile fields will enable or drive that of other industries,which means automobile industry becomes one of the pillar industries in China.Whereas the core technology of automobiles is not in the hands of our enterprises,not only has it not brought the expected development of related industries,but also a trend of growing gap rises between enterprises in home and abroad.The uneven management levels of technology innovation make the disparate development of automobile enterprises;therefore,a change must be made through finding out the root causes of falling behind and then improvement must be achieved.At present,China's automobile industry forms the trend of leading by auto power from United States,Japan,Europe,South Korea etc.,and China's becoming farther behind.The most direct reason that causes the problems on future development of China's automobile is that we don't have our own core technology.To grasp core technology is the ultimate rise of China's automobile road,which is inseparable from technology innovation.Technology Innovation Management,also known as technology change,it is another technology application stage after invention.Technology innovation is not a technical act,but a kind of economic behavior.R&D includes three activities as basic research,applied research and experimental development,all of which are technical acts,and their subjects are the scientists,inventors and engineers,the output of them is R&D results.While innovation is a economic activity,the core of technology innovation is the entrepreneurship,and the output of it is new products or new processes which aim at gaining potential benefits or profits,it is the market as the standard to test if the innovation implementation has succeeded or not.Firstly,the cases in world's advanced countries and automobile companies need to be analyzed,and then gaps between us will be found out and then improve ourselves.We collect the cases on automobile industries of United States,Japan etc.,and also the cases on innovation management,and take***Motor Company as the subject,make the comparison analysis with the domestic representative enterprises,and dig out the gaps by using Porter Five Forces Model&SWOT,then make the analysis and improvement.Innovation shall be made in the view of strategy,if innovation is made without consideration of strategy,it will cause the development dislocation of technology innovation direction,which may brings the result that innovation output will not be on time or will not be a help during the enterprise development,if so,it will bring serious loss of huge innovation cost and also will miss the opportunities for development,which will cause significant influence on the competition in the market.Secondly,guarantee shall be made in organization&process.Technology innovation is not just a technological industry,but an economic activity;its ultimate goal is turn into profits,therefore,in any organizations,especially in the enterprise,technology innovation cannot be completed by a single department.An organization set up in favor of innovation is the premise to guarantee the integrality of the innovation,which can enable innovation to realize from ideas to products.Thirdly,guarantee shall be made from mechanism for continuous innovation.Innovation is a continuous process for any enterprises,it is necessary to guarantee this from the mechanism,encouraging the whole involvement,which will bring the vitality to the enterprise and enable to gain more&greater success.With improvement of strategic innovation of**Motor Company,and also the methods&suggestions proposed for strategic innovation of current China's automobile enterprises,it concludes that the improvement of innovation management capability of the nation,the industry and the enterprises is the important guarantee for the healthy development of China's automobile industry.With such kind of improvement,it is believed that the transformation&upgrading of China manufacturing industry will be fulfilled from the situation of 'large but not strong',and will remain invincible in the fierce competition over the world powers.