Culture, Application And Aesthetics: Research On The Design Of Cultural Creative Products In Zhaojun Cultural Tourism Area

As an important agglomeration center of zhaojun cultural resources,zhaojun cultural tourism area provides rich resource advantages for the development of cultural and creative products.By wang zhaojun culture resources developed by gen products,in the form of more artistic,adaptation to zhaojun culture is closely combined with public life,at the same time,meet the demand of mass cultural consumption of zhaojun culture spirit,artistic value and historical significance also play a role in the spread of,become a important way of inheriting,developing and innovation zhaojun culture.As a tribute project for the 70 th anniversary of the establishment of the Inner Mongolia autonomous region in 2016,zhaojun cultural tourism area is built on the basis of the zhaojun museum and in accordance with the national 5A tourist scenic spot planning.While meeting the needs of mass cultural tourism,the tourism area will become another highlight of Hohhot's urban development.The key point of zhaojun's story lies in the issue of zhaojun.In the study of zhaojun culture,the author takes the contact,conflict and integration between northern nomadic culture and agricultural culture in the central plains as the entry point to explore the zhaojun culture reflected in the evolution process of ethnic culture conflict and integration.Based on the analysis of culture creative products,this article first to the humanities,business,elaborates the aesthetic value of three dimensions,analyzes Chen Zekai wen gen products 3 c resonance principle,by excellent domestic product case,inductive draw text and way of thinking in the process of the design and product design must follow three laws: laws of culture,aesthetic law,practical;Secondly,the expansion of the tourism area has become a new opportunity for the development of zhaojun cultural and creative industry.This paper expounds the origin and importance of the development of cultural and creative products in the tourism area,and makes an in-depth analysis of cultural resources.Finally,according to zhao wen gen products,preliminary build a help wang zhaojun and theoretical system of development and design,in order to gen design provides referential theoretical basis,with the text and industry development in our country at the same time,promote healthy development of zhaojun culture tourist area,realize the zhaojun culture and cultural,aesthetic and economic value maximization.