Research On Business Development Strategy Of E-commerce Company Of State Grid

With the positive progress made in the China Internet technology,industrial application,and cross-border integration etc.,have accelerate the "solid foundation Internet plus the development of national electric power industry,the Power Grid Corp is the domestic leading enterprises,e-commerce as a test-bed for reform,and vigorously promote the management,business and technology Innovation in operation and other fields set up the Agel Ecommerce Ltd of the State Grid.The net electricity supplier companies actively explore the "Internet plus energy" is committed to promoting the development of new formats,e-commerce,Internet banking and other core business development in energy field.This paper mainly focuses on the development strategy of e-commerce and financial business in the energy industry.First of all,the life cycle analysis is applied to analyze the growth period of the development of the electricity providers in the State Grid.The SWOT model is used to analyze the internal advantages,internal disadvantages,external opportunities and external threats facing the company’s business,and the corresponding business development strategy is formulated accordingly.The Boston matrix is used to analyze the 12 businesses of the national network business company,and the business is divided into four types: star type,cash cow,thin dog and young child,and the corresponding business development strategy is made.Secondly,it puts forward the extension of business development,the means of improving the quality and efficiency,the platform of social responsibility for the benefit of the people,and the frontier of technological innovation of enterprises.The strategic and strategic stage of the development of the electricity supplier of the State Grid is put forward and formulated.Thirdly,the specific business design is carried out for the electric business company of the national network,including the design of the collection and replacement of the electricity fee,the design of material purchase mode,the design of the integrated financial service business and the profit pattern design of various business.Finally,the implementation strategy of the business development strategy of the national network business company is formulated,including the determination of 4 strategies from the system business to the outside of the system,the marketing and brand strategy of the business development of the national network business company,the guarantee measures and the strategic support system for the development of the business development of the national network.It analyzes the architecture of information platform and the support of information platform to e-commerce business.The research results of this paper have a certain theoretical significance and guiding value for the clear business development strategy of the national network business company and the B2 B e-commerce platform leading the energy industry.At the same time,it also provides useful experience for the transformation and upgrading of traditional industry enterprises.