The Research Of The Business Model Of House Decoration Project Of A Group Company

Nowadays,competition between enterprises is not that between products,but between business models.Particularly in the "new normal" of slower economic growth,innovation and entrepreneurship have become important methods for more enterprises to transform and upgrade.Meanwhile,business model construction of startup companies is particularly prominent;innovative business model and practical implementation plans can help enterprises obtain distinguished core competitive advantages in fierce market competition so as to keep business continuity.The paper selected the home furnishing program of investment group A as the study object,looked for pain points and market intervening opportunities through analyzing home furnishing industry market and present business models,as well as deconstructed and designed business model of home furnishing program by using W-Z six-factor models.Firstly,the paper elaborated and analyzed the macroeconomic environment and home furnishing industry environment faced by home furnishing industry from the external dimension,as well as to divide the existing business models of home furnishing industry,which are current two kinds of models of platform model and vertical-type model;presented the strategic plans of home furnishing industry development of group A from the internal dimensions,and found out problems in the market specific to home furnishing business models and channels.Secondly,the paper found out the breakthrough points of reconstructing the home furnishing industry based on the analysis of traditional ordering and outsourcing pattern adopted by home furnishing program.Through analysis of various factors of business model,the paper deconstructed the business model of present home furnishing enterprises and company B according to W-Z model,business system,key resources ability,profit pattern,and cash flow structures in order to resolve or avoid risks of business unicity,also increasing the feasibility and practicality of the whole business model after reconstruction.Finally,the paper attempted to analyze the business landing pilot of group home furnishing program,made preparation before landing the project and made ex-post evaluation in the verification process of error trial,intending to show whether the results have achieved expected targets under the condition of business model implementation process coinciding with previous design,thus prove the feasibility of business model restructure of enterprise C.In addition,in light of internal and external assessments of the pilot validation,the precisely operated B2B2 C pattern can be accepted by the market so as to generate economic benefits.In summary,the paper made business model landing through business model restructure of home furnishing project and pilot validation as well as assessment so as to discover the competitiveness of new home furnishing project to construct differences,really facilitating business development and performance improvement.