Cross-cultural User Experience Research

Originated from Husserl's philosophy,the phenomenological research method was later separated from philosophy and developed into one of the main strategies of "quality research methods".Due to its applicability to the study of the nature of experience,this paper applies it to the study of Chinese consumers' experience,and discusses the nature and influencing factors through cross-cultural differences.This paper first reviews the development of phenomenological method,its application,and experiential doctrine,and explains the concept and formation mechanism of “experience” in car experience research.Later it discusses the application of phenomenological methods in car experience research.Then,under the guidance of phenomenological research methods,interviews,data collection and analysis were conducted on both Chinese and Western car consumers.From the experience description,several major themes related to car experience were extracted.Then the internal and external factors of Chinese users' car-using experience and the differences between Chinese and Western car-using experience were analyzed to reveal Chinese car users' fusion and indicate the need of fusion of horizons.Finally,this paper proposed the contents and differences of fusions in cross-cultural car-using experience design,and explored the concept design of “V”,a smart car voice assistant,including its functions,voice and graphical user interfaces.