Research On Application And Innovation Of Service Design Concept In Mobile Payment Products

The arrival of the mobile Internet era has brought great changes to people’s lives and behaviors.With the rapid development of intelligent mobile phone and mobile Internet,the convenience,mobility,instantaneity,comprehensive serviceability of mobile payment bring great convenience to people’s lives.In recent years,more and more enterprises involved in the mobile payment industry,the homogeneous phenomenon of products appears in this industry.With the disappearance of the demographic dividend,the necessity of service’s innovation and design of mobile payment is more significant.For the development of mobile payment products,the importance of "service" and "context" should be referred to an unprecedented height.Focusing on the new industry and social problems,the author takes the service design as the theoretical basis,and takes mobile payment as the main research direction.Through summarizing service design theory and other relevant knowledge,the core concept of service design has been applied in the design of mobile payment products.Then infer the design philosophy,design principle,and apply them into the design process of service-oriented mobile payment product.They have positive meaning on the developing service design and extending application fields.The main research methods of this paper are documentation method,comparative method,case analysis method and practice method.Through reviewing literature,reading relevant information of domestic and international deeply,the author analysed and generalized the current situation and development of the concept of service design and mobile payment products.It contributes to target service innovation design of mobile payment better.Through using the comparative method,the author makes a comparison between product design,service design and user experience design.Then launch the overall thoughts of service design.Service design is holistic and cocreative.And the process of service design should be shown visually.Through analyzing other cases,the existing mobile payment products were analyzed to explore the service lack of experience,pointed out that the "user" and "context" is still the priority for all.At the same time,mobile payment products should establish the concept of service for society,designers should help people who have urgent needs.Through taking a practice around the subject,starting from the current situation of the development of population aging and social need of Internet + Provide for the aged.Around the service design method,analysis and summary the elderly group features comprehensively.At last,the author implements the practice of mobile payment service innovation and design for the older age groups,giving convenience by mobile paying to them.It not only implement design principles and methods proposed in this paper,but also satisfy elderly people’s needs of convenience,safety,social,entertainment and life demand.At the same time,expanding the social value of mobile payment products.Service design has comprehensive multidisciplinary knowledge and focus on features of multifactor.Due to the limitation of personal ability,there are some problems in this research: because the mobile payment industry across the many business,the design practice did not form a closed loop for service.Therefore,for adapting to the changing service requirements,the social harmony and ecological sustainable development,the exploration of service innovation for mobile payment products should be carried on for a long time.