Design And Research Of Offline Mobile Payment Products Based On Service Design

In this era of accelerated information refresh,the flow and human cost under the market competition gradually rise.In the offline payment scenario,traditional retail stores to consumers can rely on the Internet to use artificial intelligence to improve work efficiency and help store precise marketing.In the field of payment,the payment method,channel and scenario have changed dramatically.Mining the contact points and user pain points in the service scenario,optimizing the service process in the payment,and improving the overall experience of users are good(improved)designs.As a very systematic design concept,service design concept will provide theoretical guidance for offline entity scenario mobile payment.This paper combs the related knowledge points of service design concept in detail,and applies the core concept of "overall" concept to the whole product design.For the research of this topic,the main methods are literature research,comparative research,case analysis and practical research.The main content of the literature research method is to use the literature research method to read and study the relevant materials published by domestic and foreign scholars,sort out and summarize the concepts of service design and offline scene mobile payment products,and lay a solid theoretical foundation for product design.Through comparative research,the paper compares service design and user experience design,analyzes the core idea of service concept,and deepens the theoretical understanding.Using case analysis method,this paper analyzes the mainstream mobile payment products in offline real retail scene,and finds the service gap.By using the methods of practice research / questionnaire survey and shadow following,this paper analyzes the users comprehensively,explores the needs and pain points of users,meets the needs of users,and optimizes the user interaction experience.Through the research on the terminal equipment of the merchant(service provider)and the app of the user(consumer)terminal,this paper expounds the application of the service design concept.Service design is a systematic design concept,which is applied to the design of mobile payment products in offline retail stores,and has an important guiding role and practical significance for user research,process research and interaction research.