| China’s reform and opening up four decades,the national economy has been rapid development,China’s real estate industry also showed explosive growth.At present,the development of real estate enterprises have entered a mature period,but also exposed a larger problem.The major real estate companies have entered the low growth rate,low profit of the new normal.How to improve the core competitiveness of enterprises to strengthen the internal cost control,has become the major real estate enterprises in urgent need to solve the problem.Fine management has been the major real estate companies in the project design,construction design,construction process management,quality management and other fields widely used for real estate business cost control has made significant achievements.Fine management has been the major real estate companies in the project design,construction design,construction process management,quality management and other fields widely used for real estate business cost control has made significant achievements.Fine management is a management concept and management technology,in the use of the process must be with the corporate culture,business model integration,in order to achieve the essence of refinement.The essence of fine management is that it is a process of decomposition and implementation of strategic and objective decomposition.In this paper,HD group real estate enterprises as an example,the refinement of the management theory were discussed and analyzed.Summed up the meaning and characteristics of fine management.Combined with the characteristics of fine management,analysis of the cost of real estate enterprises and the characteristics of the impact of cost management implementation of the impact of factors.According to the basic situation of HD real estate enterprises,the problems of HD real estate company are expounded from the aspects of the company ’s cost management organization,management system and mastering of dynamic cost.This paper analyzes the problems in the design stage,bidding management and construction process of the project,and puts forward the cost of the management of the details of the recommendations and the specific implementation of the approach: the establishment of a sound cost management The establishment of the organization and the elaboration ofthe management system,according to the cost accounting department to operate a way to design a reasonable cost accounting system,engineering construction plans and construction plans design stage of the cost management technology to optimize the target cost of fine management,Dynamic cost of fine management.From the overall project process to implement the recommendations,that is,project decision-making,project design,project design and project completion process cost optimization measures for analysis.Fine management has been implemented in the actual project and achieved a more significant control results;also further illustrated in the real estate business projects at all stages of the implementation of the need for refinement management and feasibility of advocacy in the pre-settlement management in the standardization and process.Finally,the suggestions and measures of the cost management based on Hainan HAIHUA Island classic project case is discussed,and put forward the sea cost fine.HAIHUA Island project from the engineering design and cost management mechanism,cost accounting,analysis of the expected effect of improved cost management recommended.It has certain practical significance to the application of fine management theory in project investment management.It has some reference significance for the cost control of large real estate enterprises. |
