Experience Design Of The Business Complex Landscape In Kunshan Centre

The continuous progress and development of society have led to unprecedented changes in consumption patterns,and simple commodity exchange is being gradually replaced by the internet.Due to the improvement of people's quality of life,consumers are no longer satisfied with basic material pursuits.According to the data,compared with traditional shopping,consumers tend to have a kind of empathy consumption experience.Based on the change of consumption patterns and the rise of experience economy,the traditional entity business model has been unable to meet the current needs of consumers.This article integrates the indoor and outdoor elements of commercial complex,the most advanced model of entity commerce,and explores the landscape design from the perspective of experience,combining with the psychological demands of consumers.As an entity business,commercial complex should fully display its tangible and perceptible advantages of integrating shopping,leisure and entertainment,so that consumers can have a kind of leisure and relaxing experience while shopping.Good shopping environment and business atmosphere directly affect consumers' shopping psychology,and landscape design is an important factor to create a shopping environment and business atmosphere of a commercial complex.Experience is the most direct way for the subject to cognize the commercial complex.in the process of moving in the commercial complex,the subject directly contacts with the elements and spaces of the commercial complex landscape through the intuition of five senses,and the information obtained by five senses is transmitted to the brain through the central nervous system,which constitutes the basis and standard for people to judge the commercial complex.The richer the content and level of experience,the more people like commercial complexes,and the easier it is to stop.Increasing people's residence time in the commercial complex through landscape design can improve commercial economic benefits.Commercial complex represents the vitality,attraction and vitality of a region,and it is the epitome of urban culture.As an important space carrier in commercial activities,the landscape design of commercial complex indirectly or directly participates in commercial activities,which can affect people's psychology and trigger healthy and active consumption behaviors,enrich consumers' sports experience in commercial complex and improve local regional commercial economy.