The Application Of Chinese Elements In Packaging Design

With the development of the social economy,the competition in the market is increasingly fierce,not only to produce good goods,but also to make packaging an inseparable part of the commodity.All kinds of packaging and design convey various kinds of information,greatly enriching our material and cultural life and spiritual life.The traditional Chinese elements have designed the packaging of our own characteristic goods and provided valuable materials and resources to stimulate us to integrate the traditional culture and national characteristics into the modern design,make our Chinese culture flourish,make our products have a place in the international market,and lead the development of packaging design.The tide.The study of Chinese elements is mainly to analyze the application of traditional elements in Chinese packaging from the three aspects of traditional patterns,shapes and colors.This paper first defines and analyzes the characteristics of Chinese elements,and then analyzes the three factors that affect the packaging style: first,material research and packaging.With the application of natural materials in Western packaging design,we explore more suitable materials for modern packaging.Second,the study of patterns is biased in terms of element types from the royal court traditional patterns and folk patterns.The design method is mainly embodied in the font and layout design,giving full play to the shape of the Chinese characters can be changed at will,in the layout design can be re combined with the artistic features.From the form of research,mainly includes: the modelling is full of magnanimity,two is the modelling innovation request concise natural.In terms of color research,it is mainly based on the physiological influence of color on consumers,combined with national characteristics,and analyzes the collocation of colors in Chinese packaging.In Pizhou ginkgo packaging design,from the design of the logo to the design of the main pattern and the auxiliary pattern,the design style of the Chinese elements is adopted,the color is bright and the theme is clear.