Study On The Business Strategy Of Shenyang JW Passenger Transport Co.Ltd.

The regional industry to operate highway passenger transportation in Liaoning city of Shenyang Province as the leading enterprise of Shenyang JW Passenger Transport Co.Ltd.as the research object,the research on Shenyang JW Passenger Transport Co.Ltd.management strategy.Firstly,the concept of connotation,characteristics,content and type of business strategy is given,which lays a foundation for the strategic choice and implementation of this paper.Then,the operation environment of Shenyang JW Passenger Transport Company Limited is analyzed.First,the general situation of JW passenger transport is introduced,including company profiles and organizational structure.Next,the SWOT analysis of Shenyang JW passenger transport company is carried out.The advantages,disadvantages,opportunities and threats of JW company are analyzed.And constructs the SWOT strategy matrix.According to the SWOT strategy matrix to analyze the problems of the management of Shenyang JW Passenger Transport Co.Ltd.,including market high-quality human resources shortage,lack of funds,the old mode of operation and the increasingly fierce competition and other reasons,making groundwork for the management strategy.Next,it expounds the necessity,principles and objectives of Shenyang JW Passenger Transport Co.Then,the operation strategy of Shenyang JW passenger transport company should be formulated at this stage.They are mainly differentiated strategy and brand strategy.Finally,it puts forward the safeguard measures for the implementation of the new management strategy in the aspects of enterprise basic management,human resources guarantee,development funds and enterprise culture.There are four main measures: consolidating the foundation of enterprise management,building high-quality team,optimizing resource utilization and creating enterprise culture.Provide support for the implementation of business strategy.At the end,the paper concludes the research conclusion.This paper hopes to summarize the experience of JW passenger transport,a typical transport enterprise,through the study of JW’s business strategy,and to raise these experiences to a theoretical level,so as to form a business strategy with the characteristics of JW passenger transport and to leave useful business strategy experience for JW.It also provides reference for road transport enterprises in the industry.Experience sharing and common development.