Research On The Development Strategy Of Dalian HH Shipping Enterprises

Since 2008,the shipping industry has been affected by the global financial crisis,and there has been a global diving.Due to the imbalance between supply and demand,the traffic volume has been greatly reduced,and the impact of small and medium-sized shipping companies has been more serious.As a capital-intensive and technology-intensive industry,the shipping industry has always played an important role in China’s logistics industry.Among them,China’s small and medium-sized shipping companies have undertaken 90% of the country’s inland water transportation and 50% of coastal transportation.In a certain scale of ocean transportation mission industry,the sluggishness of enterprises directly impacts the entire logistics supply chain,and the impact on the national economy is self-evident.In recent years,although small and medium-sized shipping companies have been living in the cracks,they still can’t get rid of the small scale of enterprises,poor anti-risk ability and shortage of funds.In 2016,with the global shipping industry once again collectively out of survival crisis,every small and medium-sized Shipping companies seem to be on the verge of life and death,looking for the way out for survival and development,and the HH shipping company studied in this paper is such a typical small and medium-sized shipping enterprise at the intersection of enterprises.Established in the 1990 s,HH Shipping Company has a state-owned enterprise and government background and was later converted into a joint-stock company.The company’s business is mainly domestic and international cargo transportation and ship management,ship management,crew management around ship transportation services.In the development of H shipping company,it has established a certain reputation in the industry.The capacity has long been in the middle and upper reaches of enterprises in Dalian,and it has a relatively good ship management team and has its own crew.The company also has subordinate shipping companies in some coastal cities in China,and actively expands its business while serving the company’s fleet.The history of HH shipping companies is a history of strategic choices.In 1998,the Asian financial turmoil slammed the shipping industry.At the time,the shipping market was at a low point and the price of the ship was low.HH Shipping Company actively used external forces to finance,expand the fleet size and adjust the route structure in time.In terms of business,the opening of a Hong Kong branch is close to the market,and internal management reforms have enabled the company to get out of the woods and lay the foundation for future development.As the company’s operating situation improved,the shipping market showed a crazy increase.The company abandoned the low-cost strategy and adopted a growth strategy.In 2005,it began to build new ships on a large scale.However,in2008,it suffered a shipping crisis.Until today,shipping has not yet bottomed out,which has caused great difficulties for business management.This paper takes HH shipping companies with typical small and medium-sized shipping enterprises as a sample,combines the knowledge of enterprise management,and deeply studies the enterprise development strategy.Through SWOT analysis,PESTEL analysis and other strategic management tools,the company is currently located inside and outside.Combine the environment with the actual market,explore the development of the company in depth,formulate the development strategy of HH Shipping Company,enable the company to scientifically and rationally position its strategic objectives,clarify the development direction and business strategy,guide enterprises to avoid risks,meet challenges,and grasp Opportunities,improve competitiveness and economic benefits,and achieve rapid development.At the same time,it radiates the entire small and medium-sized shipping enterprises,pointing out clear development directions for other enterprises that are also struggling in the middle of confusion,and gives reference to the whole small and medium-sized shipping enterprises.