The Research On Power Marketing System Of A Company Based On Big Data

With the gradual promotion of the national electricity reform policy,the power generation side water,wind,light and other renewable energy sources are entering the market transaction,and the electricity side is gradually liberalized.The operation of electric power enterprises is facing the huge transformation from the plan driven to the market,from the center of electricity production to the customer demand,so A power limited company(hereinafter referred to as A)Company based on the original single user marketing management concept needs to change.In addition,with the explosive growth of electric power data in recent years,the power industry has entered a "big data age".A company must combine the new situation of electricity to reform and innovate the power marketing strategy,strengthen the attention and attention to the big data of the power market,improve the traditional work mode and management mode,and establish a big data based on the data.The power marketing system can better cope with market adjustment and change,and constantly improve the level of marketing services,to promote the continuous development of the company.The thesis is divided into five parts,the first part is the introduction,the research background and the significance of the research,and the analysis of the domestic and foreign research status;the second part of the electricity marketing and other related theories are analyzed;the third part of the A company marketing status and problems are analyzed,and points out the existing problems in the power marketing of A company and its problems,The fourth part,in the fourth part,in view of the problems existing in the power marketing of A company,plans and designs the big data power marketing system of A company;the fifth part designs the typical functions of the big data power marketing system of A company and the example of the simulation application.The main achievements of this paper are as follows:firstly,based on the theory of electric power marketing,the current situation of electric marketing in A company is analyzed.It is pointed out that A company has the problems of electric power marketing such as slow growth of electricity sales,high pressure of electricity cost recovery,poor management of marketing service and low quality of tangible service.The main reason is the construction of marketing team.In the time lag,the requirement of high quality of service,the company's difficult to grasp the real demand of the customer,the standard of power supply service quality lag behind the demand of the customer and the intelligence degree of the marketing system is not high.Second,based on the big data theory of electric power,in view of the problems and causes of A company's power marketing,this paper plans and designs the A company power marketing system based on big data,and designs the typical functions of integrated energy service,customer analysis service,information integration service and market effectiveness analysis service.Two simulation application examples of cost bidding in electricity market are presented.