Research On Marketing Strategy Of Q Thermal Power Company Under The Current Power System

In recent years,the number of registered marriages in China has declined year by year.In2013,civil affairs departments at all levels and marriage registration institutions handled marriage registration in accordance with the law,totalling 13.469 million couples,and then declined year by year.The number of registered marriages in 2018 dropped to about 10 million couples.The decreasing number of registered marriages will inevitably reduce the development space of the wedding economy and restrict the growth of the industry.In contrast to the shrinking of the total market demand,the market competitors influx into the wedding industry has increased dramatically and the average profit margin of the industry has further decreased due to the low threshold,small investment and rapid return of funds.Facing the severe market situation,it is imperative to optimize the marketing strategy of wedding company.Taking S Wedding Company as an example,this paper explores the optimization path of marketing for S Wedding Company,hoping to contribute a little to the optimization of marketing strategy for S Wedding Company,and also provide reference for other enterprises in the same industry.Guided by STP,4P,PEST,SWOT and other theoretical tools,based on the analysis of the current marketing situation and existing problems of S Wedding Company,this paper conducts a comprehensive study on the marketing strategy of S Wedding Company,including the status quo,problems,marketing strategy formulation and marketing safeguard measures.Firstly,in the introduction part,the background,purpose and significance of the research,the research status at home and abroad,the research review,the research methods and the main research contents are sorted out.Then it introduces the basic concepts and related theories of the research content,including wedding company and marketing strategy.The related theories include 4P theory,STP theory and marketing environment analysis theory.Next,this paper enters into the marketing situation and problems analysis of S wedding company,introduces S wedding company and local wedding industry,and analyses the marketing status of S wedding company from four dimensions: product and service,pricing strategy,marketing channel and promotion means.It points out that there are homogeneity of products and services,inflexibility of pricing strategy,weakness of single network marketing channel.Thispaper studies and reveals the causes of these problems,including the insufficient attention of company leaders,the need to strengthen the professionalism of marketing department,the insufficient support of human resources department,and the limited cooperation of the whole company.Then the macro environment,market competition environment and micro environment of S Wedding Company are analyzed one by one.On the basis of the analysis of the current marketing situation and problems of S Wedding Company and the causes of these problems,this paper puts forward some suggestions for optimizing the marketing strategy formulation of S Wedding Company,including market segmentation and marketing strategy formulation.Market segmentation includes targeting target customers and positioning the market.Marketing strategy formulation includes product strategy,promotion strategy,price strategy,channel strategy,and at the same time.In order to ensure the implementation of marketing strategy,the company leaders attach great importance to the formulation of marketing strategy planning,marketing department’s professional work,human resources department’s support,company-wide cooperation and other marketing strategy safeguard measures.The significance of this study lies in that,on the basis of combing the relevant marketing theories,through case analysis of S Wedding Company,4P theory,network marketing theory,marketing environment analysis theory and human resources management theory are applied to the analysis and formulation of S Wedding Company’s marketing strategy,and the related theories are perfected.It also provides practical value for S Wedding Company’s marketing and overall development.Suggestions.