Car Interior Concept Design Research Of The Pan-Mid-90s Generation Based On Affairology Theory

With the pan-mid-90 s generation become more and more important,for automobiles,they will soon become one of the most important target users group in the future.The mid-90 s generation are more sensitive to new things than the 90 s generation and they are more mature than the 00 s generation.When it comes to them,they are greatly influenced by the internet and the amount of information they contact is huge.They grow up with superior conditions and their values and hobbies are diversified.Nowadays,user experience,emotion and personality are highly emphasized,so they also have their own attitudes and demands towards automobiles,especially the interior of automobiles.When facing a new group like this,the traditional design orientation method cannot meet their demands in the future,we need to find a new orientation method in order to dig their potential problems and create a car interior concept based on their potential demands.The aim of this paper: To find a new design orientation method based on the affairology theory,reaching a new design orientation,finding the potential problems of the pan-mid-90 s generation and translating them into potential demands,creating a new car interior concept,breaking through the existing design.The interior concept should be more consistent with the potential needs and psychological expectations of the pan-mid-90 s generation and there is a better result of design test.The significance of this paper: Through the study of interior design orientation method based on affairology theory,interior design and user testing,we have explored a different approach of design orientation.The new design orientation method is more accurate,improving the automotive interior design system and enriching the theoretical application of affairology theory.The paper conducted the following work: Chapter one,introduction.Chapter two,studying the design orientation method based on affairology theory.(2)Chapter three,studying the interior design orientation based on the design orientation method.Firstly,analyzing the external factors of design target system,reaching the lifestyle about car interior concept of the pan-mid-90 s generation,finding the potential problems.Secondly,analyzing the internal factors,making specific design factors based on the lifestyle about car interior concept of the pan-mid-90 s generation.Thirdly,translating the potential problems intopotential demands of the pan-mid-90 s generation through qualitative research and quantitative research.Lastly,reaching the design orientation.(3)Chapter four,design strategies,which are based on the design orientation,including design essential factors and design principles.Using the design strategies to guide the interior design.(4)Chapter five,designing the interior concept based on user scenarios and storyboard.Start from the holistic design then gradually to the design of details.Finally,user testing,which is used to prove the superiority of the new design research model and find the problems of design.