The Influence Of Consumer Psychology On Residential Interior Decoration Design Style

Consumer psychology refers to the process of psychological characteristics and activities of consumers when they carry out consumption activities.Consumer psychology can be divided into four categories:conformity,seeking for differences,comparison and reality.The psychological characteristics of consumers include consumer interest,consumption habits,values,personality and temperament.In the field of residential interior design,consumer psychology refers to the psychological activities of consumers(customers)in seeking,choosing and purchasing the interior decoration design and decoration services of residential buildings.With the development of society and the progress of times,people's pursuit of material and spiritual aspects has been continuously improved,and people's consumption psychology has also been continuously changed.Residential interior decoration,design the most direct embodiment of the transition of the consumer psychology is the consumer(client)to occupy the home is comfortable and aesthetic demands put forward the personalized,consumer demands for the designer's design level also improved accordingly.The relationship between interior designers and customers is transformed into the relationship between interior decoration design and consumer psychology.Designer for customers in the residential interior decoration design,the design of the need to correctly grasp the consumer demand,grasp the customer's consumption psychology,to provide customer satisfaction of design scheme as soon as possible,so as to improve the efficiency of residential interior designers sign the bill.Paper based on the characteristics and design of residential interior design psychology related theory,combined with the actual case,put forward the design strategy based on consumer psychology analysis,hope for house interior decoration design related work to provide the beneficial help.This article mainly includes the following contents:1.Research on the consumer psychological characteristics of interior decoration design of residential buildings.Four different types of consumer psychology phenomena and characteristics are summarized.From the individual factor and the social factor two aspects to the residential interior decoration design consumption psychology,consumption motivation analysis.2.Research on consumer psychology in interior decoration design of residential buildings.Based on theory of residential interior decoration design,in-depth analysis of residential interior decoration design color,material and decoration style and the relationship between consumer psychology,lead designer design better design work.3.Residential interior decoration design strategy based on consumer psychology analysis.To era as the background,combined with the engineering practice,is proposed based on consumers' psychology,embody "personalized,modernization,ecology,safety and health,culture" as the goal of the design strategy,so as to provide consumers with more high level of interior design.