Research On Packaging Shape Design Based On Consumer Psychology

The packaging design of commodities is accompanied by the improvement of scientific level.In the long-term historical development process,there have been qualitative leaps in the design process and the selection of materials.As a bridge connecting commodities and consumers,it has an irreplaceable important position.Among them,the packaging design of commodities has also developed from an unconventional rectangular shape to a colorful shape now.Due to the high requirements and high standards of modern people for material life,consumers have more and more consumer demand for packaging when purchasing commodities.The more personalized and diversified,the more refined,scientific,and humanized packaging design.The packaging design of commodities is one of the important parts of the packaging design process,and it is also one of the important elements that affect the consumer psychology of the audience.While packaging protects the products,the packaging design also meets the visual needs,psychological needs of consumers and the use needs of the products themselves.The packaging design of the commodity and the consumer psychology of the audience influence and interact with each other.This article mainly studies the two key points of consumer psychology and product packaging design,and analyzes the packaging model characteristics and design methods from the product packaging model.The first chapter describes the background of the research,the current status of research at home and abroad,the focus,difficulty,and innovation of the research,the content and methods of the research,and the theoretical basis of the research.The second chapter sorts out the relationship between the packaging design of commodities and the consumer psychology of the audience,expounds the concept of packaging design and the consumer psychology of the audience,the consumer psychology demand analysis of the packaging design,and the influence of consumer psychology factors on the packaging design.Chapters 3 and 4are the key chapters.Chapter 3,based on the consumer psychology of seeking difference,seeking beauty,seeking truth,seeking innovation and conformity,explores the characteristics of product packaging design,and analyzes excellent cases to summarize the packaging The specific phenotypic form under the characteristics of seeking difference,seeking beauty,seeking reality,diversity,and homogeneity of modeling design.Chapter 4,through the analysis of packaging design characteristics under different consumer psychology,summarizes the three design methods of product packaging design decoration,space transformation,and grafting,hoping to provide a new reference for designers when designing packaging design opinion.Chapter 5,according to the conclusions of the research,carry out the design practice of the packaging model of children’s milk products sold in groups,analyze the development significance of packaging model design based on consumer psychology and put forward prospects.