Based On The Consumption Psychology Of Chinese Residential Interior Design Research

Modern consumer culture continued to impact our life, consumerpsychology, such as: aesthetic habits, values and behavior, also inunceasingly along with the economy the continuous improvement of livingstandards, and changing. Residential interior design according to thecustomer ’s psychological quietly changed, with the spirit of customerrequirements continue to increase, the design requirements are alsoconstantly increased gradually. Home is the human living space, togetherwith the media" change" and other columns on space, how to meet theindividual needs of interior design and reasonable planning, residentialdesign industry is facing problems in.In this paper, based on the consumer psychology as a startingpoint, to customer attributes are analyzed and discussed in this paper: oneis: customer itself with the natural attributes, such as: personality, age,educational background and aesthetic interests, will affect the customerson the design positioning. Two: the customer from the influence of outsidesocial attributes, such as: customers in the society holds the social habits, inthe society in the social class, as well as the demands of the customersvalue, at the same time, customers by advertising media guide and theinfluence of fashion, and by its own economic income and other conditions limit, cause customers to residential interior design different consumptionview.From the consumer psychology of residential interior designelements, space layout, color design, and lighting design process, materials,decorative elements, and decorative style, and customer psychologyinfluence and relationship. Different materials are also reflects thecustomers of different psychological pursuit and standard, on the contrary,different materials can also affect and reflect the human psychologicaldynamics. Different textures, different smooth degree, different materialscan also affect the customer different mood, different material shrinkageand expansion feeling will also give customers the different psychologicalinduction. At the same time, customers’ psychological will also affect theand reflected to the elements of design," action" and" reaction","influence" and" affected" here be better expressed, this is also the interiordesign and consumption psychology inner link embodiment.In addition, through the design analysis of the status quo, and onthe interior design in a number of problems in analysis, such as: residentialinterior design in the " commercialization", design designer subjective, aswell as the design of" surface aestheticism" problem. At the same time, putforward the corresponding strategic countermeasure. Such as: according tocustomer ’s consumption psychology analysis," tailor", to design apersonalized design; secondly, China design market, the designer’s educational background, culture level is uneven, therefore, to improve theoverall quality of designer, the designer of the professional knowledge andother comprehensive quality further improve; again, the customer involvedin design of. The customer will own thoughts, ideas and designer, togetherwith the designers on the family as a planning and design, truly"people-oriented". Finally, the state and the relevant departments have theobligation, have the responsibility for the design industry, develop strictlaws and regulations, and truly implement and supervision.