The Research For The Development Of The Last Kilometer Service Of The Air Travel

Service industry has been the power to drive the economy growing nowadays,especially the big trip service that is the attention focus of the whole society.Now,the air travel becomes the increasing spot because of its fastest development,high-end covering people.With China's entry into the WTO and civil aviation system reform,the domestic competition environment has become more intense.Internationally,the big airlines are also eyeing China,a booming market for air transport.Due to historical reasons,China's aviation development state-owned airlines compete low degree of differentiation,and to make China's civil aviation to form a complete industrial system needs China civil aviation people continuous innovation,further optimize the industrial structure,build perfect industrial chain system.To gain a foothold in the increasingly competitive market,airlines need to expand the scale of the company,looking for accurate market positioning,strengthening service marketing,make the operators to develop in the direction of diversification and specialization.At the same time,we should make full use of the advantages of our country,integrate the resources,and adopt the mode of operation and marketing that is suitable for our national conditions.Using the advanced management style,the customers are attracted by the more humanized and personalized service.But there is the obvious pain point and big business chance in the part of the airport service where meeting the travelers directly.Only to reform the market strategy and the whole business mode,then the civil aviation will be improved in total.Solving the pain point of the high-end travelers during the air travel will fill of the big market blank,then create the business mode to lead the future.Shanghai Mudan Aviation Service Ltd has focused on high-end service for the air travel for many years,this article will take it for an example,to research and analyze the founding of the service system,competition strategy,marketing plans and business mode.Hope to find and solve the problems in the development progress by using the theory knowledge,continue to perfect The current mode,discuss the new mode.Then combing the Mudan company and planning reasonably for its future.