The Packaging Design Of Xiangxi Miao Handicraft Brand

Art is the carrier of culture and culture is the soul of art.Miao nat ionality handicraft has a strong ethnic characteristics and exquisite te chnology,provides numerous art form with inspiration and practical g uidance,also by a great number of art forms reference reference form the unique national flavor,such as in the arts and crafts design,home d ecoration design,costume design,packaging design can see the trace of the miao culture,arts and crafts of the miao nationality technology,d esign elements,legends,the different levels such as aesthetic implicati on is applied.Xiangxi miao nationality handicraft brand "the younger sister" is a corporate entrepreneurship at the beginning of love,all em ployees from xiangxi miao of longshan,they also inheriting the nation al traditional arts and crafts,combined with the era aesthetic characte ristics,through many products showed miao excellent art by hand.Bec ause it is a new brand,the product ahead,they currently do not have a complete brand and product packaging design,make the brand did no t form a clear image of the product in the process of sales have been af fected.In the 21 st century,a wave of "detentions" and the protection of t raditional folk culture is surging across the country.People are more a nd more aware of the precious value of national culture and the prote ction of national culture is to carry on the soul of the nation.Because has always been very interested in the culture of the miao,because of this reason,this is such an entrepreneurial enterprises to provide a se t of product packaging design is the design,the main task of the miao a rts and crafts design aimed at mining the characteristics of visual art,c ultural semantics,design symbol,aesthetic principles,coupled with pro duct features,aesthetic,packaging functional requirements set a pack aging strategy,brand design,for xiangxi miao nationality handicraft br ands "" sister" to provide a complete set of brand packaging design.