Miao And Dong Ethnic Culture Used In Specialty Packaging

In recent years,China’s minority areas has gradually begun to expand the development of national specialty food industry,while developing tourism.The status of specialty sales in the market economy is not optimistic,the majority of specialty packaging and no valid will be presented to the consumer is unique in its products.Specialty packaging design should play a crucial role in the communication between the product and the consumer,packaging design produced visual experience and experience also greatly affected the purchasing power of consumers.This topic preserves carved by market research,analyzed the current situation and problems of the entire industry chain development,and compare the current situation and the level of domestic and foreign preserves and specialty class packaging design,packaging design preserves carved discussed creative ideas.Product packaging itself is a carrier of culture,Miao and Dong ethnic culture fully reflected in the carved candied fruit packaging design enables the product itself aesthetic and cultural values to the next level.The author focuses on the Miao and Dong ethnic culture integration and innovation in specialty packaging,combined with carved candied product features and modern tourism specialty consumer consumption patterns,consumer psychology,consumer way in the packaging shape,packaging design,packaging,color,etc.We have carried out innovative design.Jingzhou carved preserved fruit through improved packaging,to provide consumers a different experience,and constantly improve the visual and psychological impact,people deeply feel the Miao and Dong villages sincere enthusiasm and unique charm,experience pacify the people alone some traditional crafts and fine flavor food gourmet natural combination of art and sculpture,the national sentiment and national culture into the brand image.Designed not only to retain local characteristics but also with a distinctive characteristics of the times,with a new visual experience and cultural influence of candied fruit packaging.