Research On Sales & Marketing Strategy For GV China Energy & Mobility BU

The GV company researched in this paper is an listed company in Italian.We will focus on its Energy and Mobility division in China market.The main products sold by GV China Energy and Mobility Division are related filtration products for traditional fuel vehicles.We can find the reduction of filtration applications be caused by the electrification and new energy trend.The Energy & Mobility BU China market of GV Company has encountered the problem of weak development.The companies which do traditional energy vehicle filtration business have also encountered the same problem.This is the common pain point of the whole traditional atuomotive filtration industry.The current marketing strategy of GV company is no longer suit for the current complex dynamic environment.Based on this point,this research will focus on this topic to improve the marketing strategy.This article focuses on the current status of the Energy and Mobility Division of GV China and the application of related products,as well as the current status of the automotive filtration industry and different related applications in China.This paper analyzes the external macro environment and internal environment.For the internal environment,we analyze the internal value chain faced by GV Company also.It is concluded that GV Company currently encounters several major problems.Like the challenges of electrification and new energy,the lack of human resource allocation in the value chain,and the weak internal and external connections of the value chain etc..According to the current marketing situation and problems of GV Company,it analyzes the adjustment and improvement of GV Company’s marketing strategy with STP and 4Ps theories.And paper discussed how can make the marketing strategy going well.,repositioned GV’s market.This paper is expected to play a significant role in the optimization and adjustment of GV’s marketing strategy in the future,.Especially for the follow-up development of GV’s Energy & Mobility division in China.Currently,there are many automotive filtration or automotive parts companies are facing the same situation as GV company.It is also hope that this paper can bring some reference to the automobile filtration industry and even related auto parts enterprises.