Research On Marketing Strategy Optimization Of Automobile Integrated Exhibition Hall Called A

Automobile exhibition halls mainly own the effect of show and sales,and we often say that the 4s shops as a base of auto after-sales maintenance services,at the same time with the automobile exhibition hall to echo,complement each other.The integrated exhibition hall sales are closely related to the development of the whole automobile industry in improving the overall operation efficiency of automobile terminal sales and automobile sales channels.In this kind of background,the professional automobile marketing strategy plays an increasingly prominent role in automobile sales.For this,this article will be A car showrooms marketing strategy as the specific research object,through field investigation,questionnaire survey and the goal of research in the form of using the Internet platform and data collection,adopt the method of theoretical system combined with field investigation to A car showrooms marketing strategy are analyzed,at the same time,the investigation will be found in the problem list one by one,and the author analyzes the reasons of these problems through two aspects of subjective and objective.A comprehensive exhibition marketing strategy implementation process some problems focused on these five aspects:product strategy,price strategy,channel strategy,promotion strategy,service strategy,the problems existing in the product strategy is mainly influence on brand products co.,LTD.,A single product line and product configuration;The problems existing in channel strategy mainly include the simple level of marketing channel and the lack of second-level network of automobile exhibition halls.The problems existing in service strategy mainly include backward service concept and after-sales maintenance service and auto parts sales.See chapter 3 for details.In the final core part of the thesis,on the basis of the mentioned above conclusion summarizes the product strategy,price strategy,channel strategy,promotion strategy,service strategy that the existing problems in five aspects,put forward A set of specific to A car showrooms,the optimized plan for the marketing strategy in product strategy,price strategy,channel strategy,promotion strategy,service strategy improvement project of the five aspects,specific detailed in chapter 4;The fifth chapter mainly is aims at A comprehensive exhibition marketing strategy problems exist in the process of implementation of specific safeguard measures are put forward: to strengthen personnel training and incentives,perfect service system,strengthen the construction of car showrooms culture and strengthening enterprise management informationization.